In this era of digitization and social media consciousness, there’s no one way to staying relevant, particularly in an industry as complex as the Nigeria entertainment industry. As social engagement mounts up daily as a mainstay for the music industry, creatives are forced to keep on their toes, in order to stay visible and relevant.
Nigerian music artistes, are not left out as in recent times we have seen entertainers and musical stars engage and banter with their audience on their social media platforms. Some even go as far as obliging to their requests, all in a bid to return the love and support they amassed over the years.
By way of connecting to her audience, fans and followers, sultry singer Simi takes on an interesting session with her fandom which she refers to as SIMI ARMY.
Check out Simi engage her Army in this Q & A video;