In an interview with Elle in December, Beyonce explained that “this new line is fun and lends itself to creativity, the ultimate power”. The gender-neutral collection comprises of an array of jackets, joggers, hoodies, bodysuits and a remake designs of the famous Adidas shoes, including the nite joggers, ultra-boost and modified sambas.
Since the news, a lot of celebrities have gone on to share pictures of the different fits and pieces after receiving the collection packaged in large orange boxes.
Ahead of the anticipation of its worldwide release, Queen Bey went on to post promotional pictures of the collection via her Instagram;
In a recent official press release Beyonce puts;
“It is a dream come true to re-launch IVYPARK as the sole owner. My team has worked hard with the adidas team in bringing my vision to life for the first collection and i am grateful and proud from the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly”.