At 10 pm on Wednesday, April 8, 2020, Nigerian producers, Terry G and K-Solo will face off in ‘Sound Clash’ on Instagram Live.
What is now called ‘Sound Clash’ started off as ‘Battle of The Hits,’ which sees Nigerian producers face off on Instagram Live to play some of their biggest hits.
Terry G is the Nigerian producer known for producing hits for himself, Timaya, Durella, 2shotz. Terry G’s era came around the time K-Solo’s influence was waning a bit and he held sway for a long time, birthing the music that will eventually become an ancestor to the current Zanku movement.
On the other hand, K-Solo is responsible for producing the songs that made Timaya break into the Lagos market. He is also known to have produced for the Agege, Lagos contingent of his time.
The current face-off format in Nigeria started off with Sarz vs. Shizzi.
Attendees for this battle included Davido, Don Jazzy, Kel P, Peruzzi, ECool, Bizzle Osikoya, Ayomide Tayo and more. Later on, legendary American producers, Timbaland and Swizz Beatz joined the viewers and it was epic. For two hours and thirty minutes, Nigerians were entertained by two of our finest producers.
What many thought would have been a bloodbath in favour of Sarz turned into an enduring battle as Shizzi gave an amazing account of himself. At its height, Shizzi and Sarz had 22.2K live viewers across the world. Throughout the time, the men traded hits upon hits and showed each other measured respect – especially Shizzi.
In total, Shizzi and Sarz played a total of 82 songs – Sarz played 42 songs while Shizzi played 40 within two hours and thirty-two minutes.
Next, we saw Pheelz vs. Masterkraft.
Masterkraft is the OG multi-instrumentalist and music producer with a range that only a few Nigerian producers in history can even dream to match while Pheelz is the hitmaker with recency bias on his side.
By the end of the night, they had played 71 songs in total and amassed a peak viewership of 28.5k – that’s 6.3k viewers more than Sarz and Shizzi amassed. It shows that people who are stuck at home from the lockdown coronavirus imposed were in the mood to learn new things and watch two great producers slug it out.
Known music industry figures who viewed the live session were, MI Abaga, Ozedikus, Ovie O, Peruzzi, Sarkodie, Adekunle Gold, Tuzibeatz, Tunex, Krizbeatz, Rexxie Vector, Oxlade, Broda Shaggi and more.
While a lot of people might think it was wholly a competition – which it was, this event was bigger than that. This was the celebration of an under-celebrated demographic – the guys who make the beats for artists to say nonsense on. It was also a moment for people to get familiar with producers and their work while getting educated by these producers and celebrating them.
This event fulfilled that and more. Asides that, it sold the personality of Masterkraft as a laidback person. The man literally brought a horsetail to his Instagram Live. Asides that, we see artists brag about their achievement all the time. This was a good time to see producers brag about the stripes they’ve earned.
Some of the highlights of the event came when Masterkraft and Pheelz matched each other, hit for hit. An example was when Timaya’s ‘Ukwu’ came on from Masterkraft and Pheelz replied with ‘Turn Up‘ by Olamide. Another time was when Masterkraft dropped ‘Nowo Soke‘ by CDQ and Wizkid while nobody saw it coming.
The event lasted a non-concurrent two hours and 13 minutes. It withstood the crash of Instagram Live and survived three breaks to achieve what it did. Asides that, it also had to survive Pheelz’s hot-blooded and slightly insecure nature that came with underhanded statements and blatant disrespect towards Masterkraft.
When Rexxie vs. Kel P happened, they played about 40 songs including Rexxie’s hits for Naira Marley and Zlatan. For his part, Kel P mostly played songs from the Grammy nominated album, African Giant by Burna Boy.
To be honest, the fact that both men – though massively – talented were new slightly dampened expectations. On the night, both producers played songs that are not even worthy of being called hits. Yet, both of them called those songs hits. It seemed like the definition of ‘a hit’ eluded them both.
Not all good and well-received songs are hits. Not all popular songs are hits and not all successful songs are hits. Nonetheless, Rexxie and Kel P must also be praised. Within the short time that they have been popular as major mainstream producers, they have both developed a strong catalogue – which is just commendable.
However, there were times when it felt their respective sounds sounded increasingly monotonous.The best thing about Kel P vs Rexxie is the mutual respect and calmness between both. They had greater fun than the two before them.
We’ve also had Leriq vs. Chopstix, but this writer was unavoidably unavailable to document the proceeding