Nigerian recording artiste, Praiz has launched his record label, CICADA MUSIC. The singer-songwriter who recently dropped his ‘To the Moon’ EP, disclosed the news on his timeline.
‘Hey Guys! I’m glad to present to you my record company CICADA MUSIC. A beginning of a brand new movement focused on quality entertainment. For any inquiries concerning new please contact @cicadamusic_ PLEASE FOLLOW @cicadamusic_ too! God bless you #ToTheMoon #King’ he said.
CICADA MUSIC Label
Born Praise Ugbede Adejo on 8 March 1984, better known by his stage name Praiz, is a Nigerian R&B songwriter, producer and singer.
Praiz’s music career hit the limelight after he finished second runner-up at the maiden season of Project Fame West Africa. He is best known for releasing hit singles like “Rich and Famous”, “Sisi” and “I Love You”.
He contributed guest vocals to Bez’s 2011 single “That Stupid Song”; the music video for the aforementioned song went on to be the first African video to make a world premiere on BET’s 106 & Park. He was signed to X3M Music before launching his own label.
Praiz has worked with several artists including Awilo Longomba, Cobhams, Wizkid, Seyi Shay, Bez and MI. One of his many works is a song he collaborated with fellow Nigerian artiste Bez on the hit single “That Stupid Song” which went on to be the first African video to make a world premiere on BET’s 106 & Park.
On 22 July 2012, he released the hit single titled “Rich and Famous” which got positive reviews and massive airplay thus getting him nominated in several award events. On 14 December 2014, Praiz released his debut studio album titled Rich & Famous.
He is a brand ambassador for network service giants MTN. He is also involved with some charitable organizations, including Safe Motherhood Foundation and Little Big Souls, an organization geared towards helping to reduce premature maternal mortality and assisting women who cannot afford maternal care.
Sometime ago, after music executive and artiste promoter, Soso Soberekon, left Five Star Music as General Manager, he said: “I wish to state emphatically that I single-handedly took the decision to move on to pursue my dream as an entrepreneur, having spent over ten years of diligently working with the company.”
As Praiz floats his own record label, could his motivation have been similar to Soso’s? Only time can tell.